Harrison 32Ci introductionProduct video for iCON Pro Audio.
Harrison 32Ci
For iCON Pro Audio, MusicTech Agency connected the Harrison 32Ci story to practical, modern recording workflows for creators and studios.
Challenge
The 32Ci is both a modern USB-C audio interface and a story about analog recording heritage. The content needed to make that legacy meaningful without losing the practical details buyers need to understand setup, workflow, and expansion.
What we delivered
- Built product education that connects Harrison 32C analog-console heritage to modern studio workflows.
- Framed the 32Ci as a practical interface for creators who care about musicality, routing, and recording flexibility.
- Created videos and articles that explain setup, use cases, and expansion paths such as ADAT.
Results
The 32Ci campaign gave customers and dealers a clearer path through a technical product: why the Harrison name matters, how the interface fits into a real studio, and how workflows like ADAT expansion make the product more useful after purchase.
32Ci overview and user guideProduct education video.
Using ADAT with 32CiWorkflow education video.
Retail content
Amazon and dealer assets
The Harrison 32Ci story had to work in conversion environments too: heritage at the top, practical workflow value underneath, and enough detail for buyers comparing interfaces.
Amazon A+ / PDP
Harrison 32Ci Amazon listing
Amazon listing with brand content, product positioning, and retail feature explanation.
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Dealer content
B&H product listing
Dealer listing where practical 32Ci positioning supports comparison, specs, and purchase consideration.
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Workflow article
ADAT expansion guide
Education content connecting the 32Ci to expandable recording workflows beyond the product page.
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