Harrison 32Ci introductionPublic iCON Pro Audio product video.
Harrison 32Ci
For iCON Pro Audio, MusicTech Agency supported content around the Harrison 32Ci by connecting its Harrison 32C console heritage to practical, modern recording workflows for creators and studios.
Challenge
The 32Ci is both a modern USB-C audio interface and a story about analog recording heritage. The content needed to make that legacy meaningful without losing the practical details buyers need to understand setup, workflow, and expansion.
What We Delivered
- Supported product education that connects Harrison 32C analog-console heritage to modern studio workflows.
- Helped frame the 32Ci as a practical interface for creators who care about musicality, routing, and recording flexibility.
- Supported public-facing articles and videos that explain setup, use cases, and expansion paths such as ADAT.
Customer-Facing Outcome
The campaign gives iCON Pro Audio a clearer education path for the 32Ci: heritage and tone at the top, practical workflow guidance underneath, and supporting content customers and dealers can use after launch.
32Ci overview and user guidePublic product education video.
Using ADAT with 32CiPublic workflow education video.
Retail content
Amazon and dealer-ready assets
The Harrison 32Ci story had to work in conversion environments too: heritage at the top, practical workflow value underneath, and enough detail for buyers comparing interfaces.
Amazon A+ / PDP
Harrison 32Ci Amazon listing
Public Amazon listing with brand content, product positioning, and retail-ready feature explanation.
View public page
Dealer content
B&H product listing
Public dealer listing where practical 32Ci positioning supports comparison, specs, and purchase consideration.
View public page
Workflow article
ADAT expansion guide
Public education content connecting the 32Ci to expandable recording workflows beyond the product page.
View public page