Marketing built inside music tech

Launches, content, and conversion for gear brands.

MusicTech Agency helps music hardware and software companies turn product stories into sales momentum across ecommerce, Amazon, social, influencer, paid media, and dealer-facing channels.

What we do

Full-funnel support for modern music brands.

We focus on the work that helps a customer understand the product, trust the brand, find the right buying path, and keep engaging after launch.

01

Product content

Launch videos, demos, tutorials, product copy, press releases, and evergreen education built around real use cases.

02

Conversion audits

Website, ecommerce, and product-page improvements that clarify value props and remove friction before paid traffic scales.

03

Amazon optimization

A+ content, storefront direction, product copy, metadata, image planning, and search-aware listing cleanup.

04

Social systems

Creative calendars, platform-specific posts, community prompts, dealer/customer re-engagement, and campaign reporting.

05

Influencer activation

Creator research, product seeding, collaborative content, review coordination, and authenticity checks for niche audiences.

06

Paid media

Google, Meta, YouTube, and retargeting experiments that support launches, awareness, and conversion without losing the plot.

Case studies

Launches that make products clear.

We turn technical products into campaigns customers understand, dealers can use, and brands can keep building on after release.

Space Microphones

For iCON Pro Audio, we supported the Space microphone series with sonic positioning, studio use cases, product video, and channel-ready launch assets.

  • Space 87, Space 251, and Space 67 product content
  • Use-case messaging for producers, engineers, and studios
  • Sales and channel support assets
View case study

AirMic Pro

For iCON Pro Audio, we helped translate a feature-rich wireless microphone system into creator-facing launch messaging, setup education, and support content.

  • Fact sheet and launch messaging
  • Unboxing, setup, and advanced-feature storyboards
  • Creator-focused product education
View case study

Harrison 32Ci

For iCON Pro Audio, we supported content around the Harrison 32Ci interface by connecting its analog-console story to practical modern recording workflows.

  • Product education and overview content
  • Harrison 32C heritage translated for modern creators
  • Workflow support for interfaces, ADAT expansion, and studio use
View case study
How we work

Strategy that gets shipped.

The useful version of marketing is not a slide deck that sits still. It is a working rhythm: diagnose, make, distribute, measure, and tune.

1

Audit

Review the product story, site, Amazon, content, search, social, dealers, and existing data.

2

Build

Create the launch assets, copy, videos, posts, landing content, and channel plan.

3

Activate

Coordinate social, creator, paid, dealer, ecommerce, and owned-channel distribution.

4

Report

Deliver weekly updates, monthly insights, and practical next moves tied to performance.

Who you work with

Music-tech operators, not a generic agency bench.

You get senior strategy, creative production, channel execution, and sales-aware marketing from people who understand how musicians, retailers, creators, and pro audio customers make decisions.

A small senior team built around useful work.

Strategy, creative, ecommerce, product content, and channel execution stay connected because the people planning the work stay close to the work.

Amos Damon
Amos DamonStrategySales alignment, ecommerce, dealer channels, and music-tech positioning.
Nate Mars
Nate MarsCreativeCampaign concepts, content systems, and launch storytelling.
Edwin Guerra
Edwin GuerraProductionDesign, video editing, product visuals, and campaign asset creation.

Product fluency

We can translate technical features into customer language without flattening what makes the gear special.

Sales context

Dealer, ecommerce, Amazon, and direct-to-customer needs are considered before campaign assets are made.

Creative output

Video, copy, social, launch materials, and product-page content are planned as one campaign system.

Accountability

Weekly updates, monthly reporting, and practical next steps keep the work tied to outcomes.