Launch campaign for iCON Pro Audio

Space Microphones

For iCON Pro Audio, MusicTech Agency supported the Space microphone series with product-video storytelling, model-specific positioning, and launch assets for creators, studios, dealers, and ecommerce channels.

Challenge

The Space series needed to communicate multiple microphone personalities without overwhelming buyers. Each model had to feel distinct, credible, and useful for real recording scenarios.

What We Delivered

  • Developed customer-facing product stories for Space 87, Space 251, and Space 67.
  • Supported educational video content that made microphone types, tone, use case, and product differences easier to understand.
  • Created channel-ready messaging for product pages, social content, dealer support, and sales conversations.

Customer-Facing Outcome

The campaign gave iCON Pro Audio a clearer way to present the Space microphone family: not just as specs, but as choices for real studios, producers, engineers, and creators.

Space 87 introductionPublic iCON Pro Audio product video.
Space 251 introductionPublic iCON Pro Audio product video.
Space 67 introductionPublic iCON Pro Audio product video.
Retail content

Amazon and dealer-ready assets

The Space work extended into Amazon and retail-facing content so each microphone had a clearer story at the point of purchase, not only in launch videos.

Amazon A+ / PDP Space 87 listing support
Public Amazon listing with model-specific buyer copy, product imagery, and branded retail content. View public page
Amazon A+ / PDP Space 251 listing support
Public Amazon listing with expanded product-description modules, brand content, and launch video support. View public page
Amazon A+ / PDP Space 67 listing support
Public Amazon listing carrying the Space series visual language into a buyer-facing retail environment. View public page
Campaign activations

Giveaways and audience-building pushes

Giveaway campaign Space 87 giveaway A public audience-building contest designed to create awareness, capture interest, and give the launch another reason to circulate after the product story went live. View public page
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